Resume

Summary

Web content and digital media strategist with more than 15 years of experience creating user-friendly content and helping organizations engage with their online audience. Areas of expertise include: Web project management, digital content strategies, user-centered design and development, social media and online community management.

Experience

Channel Producer
Bill & Melinda Gates Foundation
2008 – 2010

  • Managed the content development and migration project for the redesign of The Bill & Melinda Gates Foundation Web Site (www.gatesfoundation.org) and managed initial launch of social media presence for the foundation on Facebook and Twitter.
  • Supervised a small team of editorial producers and additional off-site freelance writers and editors. Handled all daily production schedules, content development backlog, editorial calendar, and day-to-day web editorial programming.
    Collaborated with team members to craft user stories for new web feature development; created wireframes, site maps, and managed end-to-end production schedules for all digital content.
  • Worked with internal stakeholders to develop new content for the web site (photo galleries, interactive content, articles, and videos) and to review content developed by other team members.
  • Developed and executed on media strategies for campaigns, events, and announcements. Provide analysis of website and social media metrics for key stakeholders.
  • Managed production schedules, content development backlog, editorial calendar, and day-to-day editorial programming for the foundation’s digital media properties (including gatesfoundation.org and social media properties). Coordinate long-term editorial and content planning with a variety of internal and external partners, including media teams, content providers, grantees, and foundation vendors.
  • Collaborated with design, development and editorial team to create wireframes and user stories, and provide guidance and direction on user experience for creation of all new web features and tools.
  • Key projects: Content migration for web site redesign; digital production and execution for key projects, such as Bill Gates’ Annual Letter (2009, 2010), the foundation’s Annual Report (2008, 2009),  and the Agricultural Development Progress Reports. Pre-production and day-of management for the Living Proof Project live webcast (2009) and the TEDxChange live webcast (2010). Strategy, content development, and launch of the foundation’s official blog.

Senior Web Marketing Manager, Creative and Interactive Team
BuzzBee Company
2006 – 2008

  • Responsible for strategy and planning of all web and interactive projects. Responsible for presentation of deliverables to clients (creative concepts, site organization, requirements, plans, etc.) Managed the launch of two new corporate intranet sites, five web redesign projects, and launched three external web sites on www.microsoft.com.
  • Developed user personas, navigation models, and prototypes for demonstrating concepts to clients. Developed and documented detailed information architecture, page layouts, and site designs to support marketing strategy, brand strategy, and desired user behaviors. Lead and participated in user research, concept testing, and usability testing. Created and maintained best practices for usability and defined content development strategies for external and internal websites and newsletters.
  • Created project scope documents, managed the development process to minimize scope creep and ensure on-time and on-budget delivery. Created communications plans, status reports, and conducted internal and external status meetings as necessary to ensure effective issue resolution and quality project delivery. Managed Microsoft accounts for Unified Communications, Mobile Communications Business, and Small- and Mid-Size Business and Partners.
  • Worked with clients to identify and/or create internal and external sales and marketing communication vehicles and created editorial calendars.

Consultant, Digital Media and Content Strategy
Self-Employed
1992 – 2008

  • Content strategy and web development projects for organizations of all sizes. My services include content strategy and development, localization resource support, web content usability, SEO and content audits, copy writing and editing for print and web.
  • Clients included: Encore Publishing • Avalon Publishing • Nintendo of America • V-Design • Enix/Square Soft • Babyzone.com • Gamezilla.com • Ark Interface II/Xsides • America Online • REI • Union Bay Sportswear • Microsoft Corporation • Apex Learning • Bill & Melinda Gates Foundation

Content Manager
Big Fish Games
2006

  • Managed the development and implementation of content for various projects across the company including creation of all original documentation and advertising materials for the My Game Space social networking site.
  • Responsible for defining a unique voice for external corporate communications and marketing campaigns. Wrote press releases and executive bios and worked with PR team to execute on communications strategies. Developed advertising and messaging for print and web. Established and implemented company-wide content style guide and worked with design and localization teams to ensure style and brand guidelines were adhered to throughout the project lifecycle.
  • Worked with design, engineering, and marketing teams to create user flow for various tools and applications on the My Big Fish Games web site. Worked with usability team to identify and document user goals and functionality for Big Fish Games and My Game Space web sites. Helped to develop user personas and participated in coordination, planning, and observation of user testing sessions.

Web Copyeditor
Microsoft / Xbox.com
2005 – 2006

  • Managed content development of articles for Xbox.com website re-design and launch, coordinated day-to-day post-launch maintenance and newsletter distribution. Managed editorial calendar and coordinated work of freelance writers.

Marketing Manager / Producer
Apex Learning
2004 – 2005

  • Managed large content development and migration project for online math and English courses.
  • Coordinated and implemented all marketing communication projects, managed trade show and special event planning.
  • Worked with sales team to develop collateral and documentation, including proposals, presentations, sales sheets, brochures, and brand assets. Scheduled and performed product demonstrations to clients via internet conferencing.

News Producer
MSN Entertainment
2004

  • Responsible for the daily programming of the news category and updates to the MSN Entertainment site (http://entertainment.msn.com).

Manager, Volunteer and Membership Services
Nordic Heritage Museum
2003 – 2004

  • Managed the staffing of visitor’s center and membership sales for daily operation and special events; updated the museum’s website; maintained membership database; wrote and edited the museum newsletter.

Editor and Copywriter
America Online / Digital City Seattle
1999 – 2003

  • Researched and wrote entertainment, restaurant, and travel reviews for on-line city guide to Seattle.

Software and Technical Expertise

  • HTML, CSS, XML plus solid grasp of software usability and design principles; familiarity with content management systems, including Drupal, WordPress, Joomla, MS SharePoint as a publishing platform/CMS, etc.)
  • Social media tools: TweetDeck, Co-tweet, Hoot Suite, etc.
  • Web analytics tools (Google Analytics, Omniture, Radian6, Crimson Hexagon, etc.);
  • Microsoft Office System (Word, Excel, PowerPoint, OneNote, and Visio) and MS SharePoint; various image and video editing packages (Photoshop, GIMP, Sony Vegas, Final Cut, etc.)
  • Know-enough-to-be-dangerous-but-can-still-fix-it: PHP, asp.net, JavaScript
  • Experience working in Agile (Scrum)

- References available upon request -